Our Story

Welcome to The BE at Ease Company.
I’m Brooke—a Sydney mum of two and the founder of this heartfelt brand. This business was born from love and the instinct to protect.

What began with a mother’s worry has grown into a trusted system helping children, seniors, and vulnerable loved ones stay safe, supported, and easily identified when it matters most.

  • Like many parents and carers, I often wondered: What if I’m not there?
    I needed reassurance that if something went wrong, the right information would be quickly and clearly available.
  • I created our range of emergency and medical safety ID products to bring peace of mind to families, carers, and first responders.

Each item is handmade with care in Australia, using ethically sourced materials. They’re crafted not just for safety, but with thoughtfulness, durability, and comfort in mind.

Every tag makes vital information visible at a glance, and for those who need it, our optional secure QR code provides instant access to deeper medical details—all fully compliant with Australian privacy laws.

  • Whether it’s a child with an allergy, a grandparent living with dementia, or someone at risk of a medical emergency, our system is:
    • Simple to use
    • Smartphone-friendly
    • Lightweight and attention-grabbing
    • Made to support carers when every second counts
  • Our products help:
    • Reunite lost children or seniors quickly
    • Display allergies, medications, or special notes
    • Support carers and first responders with accurate info
    • Reduce confusion and lost property in busy environments
  • Thank you for being here.
    I invite you to browse the collection and please reach out with any questions—I'm always here to help.

— Brooke

$1 per timber product purchased will be donated to first responder services throughout Australia